Earning online by blogging is not an easy task. You have to write quality content to get the attention of your readers. Sometimes it’s not enough if you want to rank high on search engine result pages (SERPs). That’s why the importance of using effective SEO techniques in 2023 needs to consider after that.
An article has already been published describing the definition of SEO in this blog before.
If you didn’t read that article, you can read it here,
Read also –
What Is Search Engine Optimization (SEO) And Why Is It Important?
Today, I will explain here about the best search engine optimization strategies in detail.
The best effective SEO techniques in 2023
1. Standard basic writings were written on popular contemporary topics.
If you want to earn money by blogging online, you must consider this issue first.
It will be apparent if an example is given.
Think about Newspaper. Nobody wants to read those newspapers which were published yesterday. Because people do not want to read old news.
If articles you want to publish in your blog and want to rank them on SERP’s first page then you should consider writing them by choosing popular contemporary events.
It’s natural that if your article’s subject matter is related to people’s recent choice activities then it will attract more visitors for its natural demand.
As a result, the page views of that writings will increase.
Most of the time, popular search engines determine the quality of writing according to page views and visitor engagement of a particular article.
If the article content is stolen or plagiarized from another web page or source and it’s not a unique, plagiarism-free article, viewers will not like it.
As a result, search engines will consider the audience’s interest and delete your article link from the search results.
One of the highly effective SEO techniques – add interactive content
2. Adding images, audio, video, reference links, etc.
Understanding the issue is as easy as you can read the post topics.
This article could be an example of it.
As you can see, there is a picture given at the beginning of the content.
Where the 2 words in the image “SEO Tips” are telling the subject of this article.
These two words say everything about the content and that is, “This is a post about Search Engine Optimization tips and tutorials”.
This is very important for SEO. Because a picture, audio, or video link, can easily attract a visitor’s attention due to its size, shape, or auto-play nature.
Whenever a visitor sees such kind of picture on the monitor screen which he is looking for, it’s naturally attracted him and convinces him to read it.
Top SEO techniques in 2023 for selecting blog niche – keyword research
3. Write content after keyword research.
This is just like the first one. But a little different.
In this case, you need to check and select the most important words or keywords from the current events that people search for most on the Internet.
After that, the words should be sorted by setting the words as the subject of discussion.
How to find the best keywords for your Niche
Use the Best Keyword Research Tool available on the net to find niche keywords
Keyword research tools like SEMrush – The Best Tool For SEM & SEO will help you identify a wide range of potential keyword opportunities including less obvious terms that could drive traffic.
Best SEO practices 2023
4. Give the title of the page or post within 60 characters.
Another important aspect of search engine optimization is the title.
Write a short sentence within 60 characters that define the article matter.
5. Use a description meta tag within 160 characters.
The description meta tag is very important to increase or retain the popularity of writing.
Because when a search engine displays your text link in its search box, a visitor can initially only see the title and description of your content.
So, if the visitor is not interested in reading your title and description then he will not click on your article link.
As a result, you can lose a visitor because of not properly setting up the description meta tag of your article.
So, write an informative and eye-catching description on your description meta so that it can attract a visitor’s attention and convince them to read.
It is advised to restrict your description to 160 characters or fewer. Anything more can be considered spam or keyword stuffing by search engines.
The description meta tag is not considered for ranking but only to show snippets in the search results.
6. Use the popular keywords in the keyword meta tag which is also related to your writings.
I already said about the keyword. Add your selected keywords in the keyword meta tag just below the description meta tag.
Avoid duplicate content making for proper SEO
7. Use canonical URL tags.
The canonical URL defines which version of your content will be used for indexing to avoid Content Duplicates.
The use of canonical URL tags for search engine optimization is very important.
Because canonical URL tags protect a specific article from duplication.
8. Use the headlines (h1 – h6) properly.
When the whole writing is arranged through the headlines, the article looks easy to read.
So it also helps the audience to understand the content of the article.
It is also easy for search engines to read article content properly.
Use your main keyword in the h2 headings to make your article more SEO friendly.
9. Image optimization.
The search engine can’t see the image provided on a web page.
So, the crawlers of the search engine use the alternative tag which is also called an alt tag of the image to store its information on the database.
If it does not find an alt tag then it can not store or archived in the database and marks the web page as faulty.
Therefore, to come out at the top of search engine results, you must correctly optimize each image with an alt tag.
Link building for SEO
10. On page link building
On-page link building means connecting with other web pages on the same website.
Suppose, you have at least 30 pages on your website.
The search engines follow the page links of the pages to read or scan other pages of the site.
After scanning a page, if they find a link on that page that is connected with another page of the same site then it follows the link to reach that page and scan it after that.
If the search engine reached your website’s web page with an incoming link but did not find any other connected link on your web page of the same site, what will happen then?
The simple answer is it goes away to scan another website without scanning any other pages of your website.
So it’s very important for a web developer to properly manage the on-page link-building method for search engine optimization.
Off-page effective SEO techniques for increasing the popularity of a website
11. Off-page link building
Off-page link building is a complex matter.
But for the proper understanding, I give little information here.
Suppose, you have started a business. But your business store is not in a place where people can easily find you.
So, what do you do for your business promotion?
Advertising, campaigning, banner, poster, leaflet publishing and distributing, online, offline advertisement, advertising on magazines or television, etc.
Why do you do that?
It’s all for promoting your business.
Off-page link building is exactly just like that.
That means it’s an attempt or initiative to promote your website in front of an unknown audience or visitors by advertising your website on another web media which is outside the boundaries of your website.
How to do off-page SEO?
- Social media marketing.
- Direct advertising or PPC Advertising on popular search engines.
- Facebook Ads or Twitter advertising.
- Back-link creation.
- Directory submission.
- Email marketing.
- Forum posting, etc.
Related Article – What is Affiliate Marketing and How does it Work?
In this article mentioned above, you can find a lit bit of information about social media marketing, email marketing, and the back-link creation method. So, if you have enough time then you can read it as well.
That’s the end for today.
If you like the post regarding effective SEO techniques in 2023 or have any questions, please drop your comment in the comment box.
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